Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Why you should read it

Learn how to design, test, and build a successful business model.


Business Model Generation offers a practical guide to creating and implementing a strong business model. The book provides tools and frameworks to help entrepreneurs and business leaders identify key components of their business, assess their value proposition, and develop a sustainable revenue stream.

Target audience

Entrepreneurs, business leaders, and anyone interested in starting or growing a business.