Hooked: How to Build Habit-Forming Products
By Nir Eyal
Why you should read it
Learn how to create products that keep users coming back.
Summary
In Hooked, Nir Eyal explores the principles of creating habit-forming products through a four-step model: trigger, action, variable reward, and investment.
Target audience
Product designers, entrepreneurs, and marketers interested in leveraging the psychology of habit formation.
