Influence: The Psychology of Persuasion

Why you should read it

To understand the principles of persuasion and how they can be applied in real-world situations.


Influence explores the psychology behind why people say "yes" and how to apply these principles ethically. With practical examples and anecdotes, Cialdini illustrates how to use the power of persuasion to achieve success in various aspects of life.

Target audience

Anyone interested in understanding the psychology of persuasion and how to apply it effectively.