Obviously Awesome: How to Nail Product Positioning so Customers Get It

Why you should read it

This book teaches you how to position your product in a way that resonates with your customers and stands out in a crowded market.


Obviously Awesome provides a comprehensive guide to product positioning, including how to identify your target market and create a unique value proposition. Dunford draws on her extensive experience in marketing and product management to provide actionable insights and real-world examples. 

Target audience

Entrepreneurs, product managers, marketers, and anyone looking to improve their product positioning strategy.