The E-Myth: Why Most Small Businesses Don't Work and What to Do About It

Why you should read it

If you're a small business owner or entrepreneur, this book will give you valuable insights into how to build a successful and scalable business.


The E-Myth explores the common misconceptions that entrepreneurs have about running a business, and provides a framework for creating a business that can run without the owner's constant involvement. Gerber argues that businesses need to be built with systems and processes in place, and that the key to success is to work "on" the business rather than "in" it.

Target audience

Small business owners, entrepreneurs, and anyone interested in building a successful and scalable business.