Value Proposition Design: How to Create Products and Services Customers Want
By Alexander Osterwalder
Why you should read it
Learn how to create products and services that meet your customers' needs.
Summary
This book provides a practical guide to designing value propositions that resonate with your target market. The authors introduce a simple tool, the Value Proposition Canvas, that helps you map out your customers' needs and design solutions that meet those needs.
Target audience
Entrepreneurs, product managers, and anyone involved in creating new products or services.