Value Proposition Design: How to Create Products and Services Customers Want

Why you should read it

Learn how to create products and services that meet your customers' needs.


This book provides a practical guide to designing value propositions that resonate with your target market. The authors introduce a simple tool, the Value Proposition Canvas, that helps you map out your customers' needs and design solutions that meet those needs.

Target audience

Entrepreneurs, product managers, and anyone involved in creating new products or services.

The canvas

Strategyzer released a value proposition design canvas that you can use to map out what solution you need to create for your customers. It's a good starting point to map out the features you need. More information here.